resume of brian d. oakes

| summary of qualifications |

Innovative and creative
Extensive graphic design & UI design skills
Strong track record of success and profitability in eCommerce
Proven Search Engine Optimization Techniques
Proficient in information architecture and process design
Strong usability and evaluation analysis experience
Advanced technical knowledge; adept and aware
Effective management of leads and others
Cross-functional skills and experience
Motivated and goal-oriented
Organized; team- and future-oriented
Strong communication skills


| search engine optimization achievements |

Place in the top 5 of over 2.2 million search engine results for “Long Island Graphic Artist”

Place in the top 10 of over 17 million search engine results for “Long Island Photographer”

| professional experience |

Slomin’s

Top 5 Nationally Ranked Home Security Company and Regionally based Home Heating Oil and Central Air
Hicksville, NY
June 2007 through January 2012

Creative Director

Career Accomplishments
  • Spearheaded creative and technical efforts to transition an 84 year old direct marketing / direct sales company to an ecommerce web based platform and increase sales leads and conversions.
  • Implemented new online ecommerce platform and increased web based leads by 400% within the first 6 months of deployment.
  • Oversaw development efforts of programming staff as well as hands on HTML and CSS programming of sites and email campaigns to ensure maximum SEO and standard compliance.
  • Coordinated Search Engine Optimization techniques, both organic and paid, to generate 325% traffic to corporate site within first 6 months of deployment.
  • Responsible for the architect, creative direction and design of multiple direct email marketing campaigns, such as online sales of home security system, home heating oil and central air units.
  • Conceptualized, designed and delivered creative technical files to various media outlets across 9 states, all print marketing materials and collaterals.
  • Manage and maintain Social Media presences via Facebook, Twitter and YouTube to ensure brand messaging is consistent throughout.
  • Conceived and Conceptualized retail store layout and creative collaterals for mall based retail location in Atlanta Georgia.
  • Responsible for the creative direction in creating visual presence, merchandising and point of sale web based applications at retail kiosks at various mall locations across 4 states.
  • Directed creative layout and managed physical wrap on multi-vehicle fleets that were used as cross promotional marketing and sales vehicles.
  • Oversaw and provided principle photography of models and scenario based settings during commercial shoots for multimedia based collaterals.
  • Planned, scheduled and photographed a collective repository of products offered across 3 major product lines.
  • Negotiated with and contracted outside vendors and print resources for corporate trade shows and marketing collateral.

Fifth Generation Systems Inc.

Start Up Web Based Solutions for Social Networking & Community Sharing
Roslyn, NY
February 2007 through June 2007

Creative Director | Social Media Specialist

Career Accomplishments
  • Responsible for the creative direction and design of corporate branding and strategy.
  • Interface and interact with clients to determine their creative needs and expectations.
  • Conceive and design graphic storyboards for web based, interactive and print media solutions.
  • Incorporate client feedback and negotiate design solutions.
  • Create and provide development team with HTML, CSS, JS files needed to complete project.
  • Test web solutions for code validity using tools prior to internal reviews.
  • Responsible for defining and executing Search Engine Optimization strategies for Organic Results, Paid Ads and Affiliate Marketing.
  • Oversee and train additional graphic personnel.
  • Responsible for creative direction of company output.

Systemax

Specializing in ERP, CRM and Direct Marketing / eCommerce Applications
Port Washington, NY
September 2003 through November 2006

Director of Creative Services

eCommerce, Marketing & Interactive Applications

Career Accomplishments
  • Oversee and gather business requirements and provided analytical expertise to design, develop and deploy internal and external eCommerce websites and business software applications including graphical storyboard creation, HTML & CSS.
  • Proposed B2B and B2C web based solutions to merchandise and increase client online profitability of goods and / or services. Clients’ markets included products in the following areas: Industrial, Computer, Fashion Apparel, Pet Care, Medical Scrubs, Beautification, Household & Gardening, Compact Appliances and Food Preparation.
  • Acted as liaison between creative design staff and clients to determine their project expectations, and gather analysis and documentation.
  • Efficiently determine workflow and logic wire frame models to develop project life cycle.
  • Project managed the design of business solutions, eCommerce websites, marketing websites, computer based training, instructor lead training, user interfaces, applications & portals to ensure UI development, page flow and logic, and contribute to overall customer experience.
  • Incorporate client feedback and negotiate design solutions, web sites.
  • Test web pages for code validity using tools prior to internal reviews.
  • Responsible for the overall creative direction with a strong focus on brand identity and placement / merchandising of featured products & promotions.
  • Managed creative, programming and product management teams in determining which products should be featured, how they should be marketed and how best to deploy the visual online merchandising to maximize their return.
  • Defined and coordinated with clients’ and merchandise products to receive the best return on investment (ROI) and Search Engine Optimization (SEO) as a result of placement and positioning.
  • Create and implement effective product cross-sells, up-sells and product add-ons to increase the overall sale amount at point of purchase.
  • Coordinate and develop multimedia-marketing and eCommerce campaigns targeted for direct marketing mediums including email blasts, mini sites and landing pages.
  • Managed graphics and development team – scheduled resources, coordinate deliverables, approvals & training.
  • Provide accurate web traffic data to clients to show productivity.
  • Measured web statistics and analytics on natural organic search as well as Pay Per Click efforts in Google AdWords, Google Analytics and WebTrends.
  • Oversaw and adjusted Pay Per Click and Affiliate web marketing efforts via A/B landing page web testing as well as proper web banner placement throughout multiple affiliate sites.
  • Conceive print media solutions and coordination of photo shoots and resources.
  • Design | Development of multimedia CD-ROM presentations and applications.
  • Coordinate and develop multimedia-marketing campaigns targeted for direct marketing mediums.

Seattle Seahawks

Professional Sports Franchise – (NFL)
Seattle, WA
December 2002 through May 2006

Creative Director

Seahawks Official Booster Organization

Career Accomplishments
  • Advocate for the end user with focus on content, delivery, data quality and usability.
  • Gathered analytical documentation and data to prepare workflow and logic.
  • Led design review sessions providing technical subject matter expertise and storyboard presentation.
  • Produced information architecture, process flow, UI design and functional schematics.
  • Deployed server side message board, chat room and resource forms through site integration utilizing HTML, JavaScript, CSS, MySQL, and PHP.
  • Provide database generated content newsletter to allow executive council members direct access to distribute information regarding upcoming events and activities.

Photography, Design and Presentation

Seahawks Stadium & Exhibition Center Naming Rights

Sponsorship Value: $95 Million/20 Years

Career Accomplishments
  • Work directly with VP Of Corporate Sales to determine focus and goals of Corporate Sponsorship presentation and evaluate the effectiveness of proposal.
  • Provided analytical documentation and research for professional sports and stadium naming rights proposals based on corporate sponsorships deals and NFL marketing data.
  • Photographed Stadium & Exhibition Center for key feature shots for presentation implementation.
  • Developed Logic and Flow of presentation ensuring continuity through out all sections.
  • Created design template to enhance and reflect the nature of Stadium Naming Rights.
  • Researched Fortune 500 companies to gather background and marketing information to reflect the corporate mission and values of target specific corporation.
  • Deployed digital imaging manipulation to reflect corporate identity through out entire presentation, reflective of target specific corporation.
  • Created mock advertisements and strategically placed marketing campaigns for target specific corporations to project a sense of corporate branding through out Stadium & Exhibition Center.
  • Developed web based repository to allow presentation access to all members of staff

Computer Associates International

Fortune 500 Software Company Specializing in eBusiness Management Software.
Islandia, NY
November 2000 – December 2002

Senior Designer | Developer

User Interface & Interactive Web Applications

Career Accomplishments
  • Gathered business requirements and provided analytical expertise to design, develop and deploy over 100 websites and business software applications including graphics storyboard creation, work-flow and logic, programmed HTML, maintained host environment, and administrated FTP.
  • Project managed the design and development of business solutions, websites, computer based training, instructor lead training, user interfaces, applications & portals to ensure UI development, page flow and logic, and contribute to overall customer experience.
  • Test web pages for code validity using tools prior to internal reviews.
  • Incorporate client feedback and negotiate design solutions, web sites.
  • Interact with Instructional Design team to deliver user intuitive training resources for all software applications and web-based elements.
  • Led weekly e-commerce team meetings with designers, developers, analysts, copywriters, and end users, to plan and resolve issues related to specification changes and product launches.
  • Managed graphics and development team – scheduled resources, coordinate deliverables, approvals & training.
  • Designed | Developed User Interface & Logic Flow Lead for e-Commerce solutions that integrated 4 support applications into 1 web based application for internal and external clients.
  • Designed | Developed a Help Desk Issue Support System Application for company usage, which was developed as a marketed product to Fortune 500 companies.
  • Redesigned a 500-page text-based Sales & Legal employee orientation manual into a web-based application for deployment over the corporate intranet.
  • Conceived | Designed | Developed Time and Attendance web based application tracking vacation/sick accrual and requests and documented times sheets for 35,000 employees.
  • Implemented User Interface and analytical documentation for development of Sales Accounting application, used to track client information, sales history, and purchase order requests.
  • Created marketing materials and web based Client Relations Management (CRM) application for annual convention CA World targeted at 40,000 clients.
  • Technical Support Advocate to 40,000 clients & 5,000 employees during annual convention CA World utilizing Client Relations Management (CRM) application.
  • Responsible for accurately reporting Quarterly Financial Statements through Company Intranet.
  • Proposed | Researched | Designed | Developed Employee Recognition Incentive Program (CORE Performer) targeted to 35,000 Computer Associates employees worldwide.
  • Project managed internal newsletter including content approval, design, development and deployment to 35,000 employees.
  • Executive Committee Member of C.A.D.A.N., a designer | developer committee to ensure corporate standards and branding within the company design process.
  • Created a web based repository of 70,000 + images identifiable by category for usage of company designers worldwide.

Forty Five Degrees

Advertising, Marketing & Interactive Design Firm
Mineola, NY
June 1998 through November 2000

Graphic Artist & Web Designer

Career Accomplishments
  • Acted as liaison between design house and clients to determine their project expectations, and gather analysis and documentation.
  • Effectively negotiated contracts and rate cards with clients.
  • Efficiently determine workflow and logic wire frame models to develop project life cycle.
  • Create corporate identities and logo designs targeted to suit the client’s business.
  • Responsible for infrastructure, design, development, and deployment of clients’ websites.
  • Provide accurate web traffic data to clients to show productivity.
  • Conceive print media solutions and coordination of photo shoots and resources.
  • Design | Development of multimedia CD-ROM presentations and applications.
  • Coordinate and develop multimedia-marketing campaigns targeted for radio and television.
  • Managed 10-person design and development team on projects.
  • Researched and Coordinated training courses and resources for team members in web development, print media, design and analytical documentation.

Software:Adobe Creative Suite CS 5, Photoshop, Illustrator, InDesign, Premiere, ImageReady, Streamline, PageMaker, Acrobat, Quark, Painter, Flash, Dreamweaver, Freehand, Fireworks, PowerPoint, Front Page, Word, Excel, Visio, Access, Project, Bryce, Poser, Ray Dream Studio, Cararra, UV Texture Mapping, Swift 3D, SWF Studio

Hardware: Professional Photography, Scanners, Pressure Sensitive Tablets, and Printers

Languages: HTML (free-form), DHTML, JavaScript, CSS, ASP .NET, MySQL, PHP, XML, XLS, SMTP/POP3, FTP

Operating Systems: Windows NT 4.0, Windows (3.1, 95, 98, 2000, XP and Vista), MAC OS 8.6, 9, X

| community outreach and development |

Make-A-Wish: Designed | Developed GUI, Logic & Flow and digital imaging for on site silent auction held annually to raise money for foundation.

KaBoom: Designed | Developed web based GUI for volunteer registrations for developing playground in underprivileged areas. Volunteered time and resources annually to playground builds.

Junior Achievement: Volunteer time and resources annually to organizations.

The Leukemia & Lymphoma Society: Volunteered time and resources photographing annual Light The Night Charity & Fundraiser Walk as well as their annual Casino Royale Event.

Seattle SeaGals Charity Auction: Donated 1 of 25 Signature Series “Dawn of A New Era” black & white fine art photography piece to annual charity event raising money for a local abused woman’s shelter in Seattle.

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