| summary of qualifications |
Innovative and creative
Extensive graphic design & UI design skills
Strong track record of success and profitability in eCommerce
Proven Search Engine Optimization Techniques
Proficient in information architecture and process design
Strong usability and evaluation analysis experience
Advanced technical knowledge; adept and aware
Effective management of leads and others
Cross-functional skills and experience
Motivated and goal-oriented
Organized; team- and future-oriented
Strong communication skills
| search engine optimization achievements |
Place in the top 5 of over 2.2 million search engine results for “Long Island Graphic Artist”
Place in the top 10 of over 17 million search engine results for “Long Island Photographer”
| professional experience |
Systemax
Specializing in ERP, CRM and Direct Marketing / eCommerce Applications
Port Washington, NY
Director of Creative Services
eCommerce, Marketing & Interactive Applications
September 2003 through November 2006
- Oversee and gather business requirements and provided analytical expertise to design, develop and deploy internal and external eCommerce websites and business software applications including graphical storyboard creation, HTML & CSS.
- Proposed B2B and B2C web based solutions to merchandise and increase client online profitability of goods and / or services. Clients’ markets included products in the following areas: Industrial, Computer, Fashion Apparel, Pet Care, Medical Scrubs, Beautification, Household & Gardening, Compact Appliances and Food Preparation.
- Acted as liaison between creative design staff and clients to determine their project expectations, and gather analysis and documentation.
- Efficiently determine workflow and logic wire frame models to develop project life cycle.
- Project managed the design of business solutions, eCommerce websites, marketing websites, computer based training, instructor lead training, user interfaces, applications & portals to ensure UI development, page flow and logic, and contribute to overall customer experience.
- Incorporate client feedback and negotiate design solutions, web sites.
- Test web pages for code validity using tools prior to internal reviews.
- Responsible for the overall creative direction with a strong focus on brand identity and placement / merchandising of featured products & promotions.
- Defined and coordinated with clients’ and merchandise products to receive the best return on investment (ROI) and Search Engine Optimization (SEO) as a result of placement and positioning.
- Create and implement effective product cross-sells, up-sells and product add-ons to increase the overall sale amount at point of purchase.
- Coordinate and develop multimedia-marketing and eCommerce campaigns targeted for direct marketing mediums including email blasts, mini sites and landing pages.
- Managed graphics and development team – scheduled resources, coordinate deliverables, approvals & training.
- Provide accurate web traffic data to clients to show productivity.
- Conceive print media solutions and coordination of photo shoots and resources.
- Design | Development of multimedia CD-ROM presentations and applications.
- Coordinate and develop multimedia-marketing campaigns targeted for direct marketing mediums.
Seattle Seahawks
Professional Sports Franchise – (NFL)
Seattle, WA
Creative Director
Seahawks Official Booster Organization
December 2002 through May 2006
- Advocate for the end user with focus on content, delivery, data quality and usability.
- Gathered analytical documentation and data to prepare workflow and logic.
- Led design review sessions providing technical subject matter expertise and storyboard presentation.
- Produced information architecture, process flow, UI design and functional schematics.
- Deployed server side message board, chat room and resource forms through site integration utilizing HTML, JavaScript, CSS, MySQL, and PHP.
- Provide database generated content newsletter to allow executive council members direct access to distribute information regarding upcoming events and activities.
Photography, Design and Presentation
Seahawks Stadium & Exhibition Center Naming Rights
Sponsorship Value: $95 Million/20 Years
- Work directly with VP Of Corporate Sales to determine focus and goals of Corporate Sponsorship presentation and evaluate the effectiveness of proposal.
- Provided analytical documentation and research for professional sports and stadium naming rights proposals based on corporate sponsorships deals and NFL marketing data.
- Photographed Stadium & Exhibition Center for key feature shots for presentation implementation.
- Developed Logic and Flow of presentation ensuring continuity through out all sections.
- Created design template to enhance and reflect the nature of Stadium Naming Rights.
- Researched Fortune 500 companies to gather background and marketing information to reflect the corporate mission and values of target specific corporation.
- Deployed digital imaging manipulation to reflect corporate identity through out entire presentation, reflective of target specific corporation.
- Created mock advertisements and strategically placed marketing campaigns for target specific corporations to project a sense of corporate branding through out Stadium & Exhibition Center.
- Developed web based repository to allow presentation access to all members of staff
Computer Associates International
Fortune 500 Software Company Specializing in eBusiness Management Software.
Islandia, NY
Senior Designer | Developer
User Interface & Interactive Web Applications
November 2000 – December 2002
- Gathered business requirements and provided analytical expertise to design, develop and deploy over 100 websites and business software applications including graphics storyboard creation, work-flow and logic, programmed HTML, maintained host environment, and administrated FTP.
- Project managed the design and development of business solutions, websites, computer based training, instructor lead training, user interfaces, applications & portals to ensure UI development, page flow and logic, and contribute to overall customer experience.
- Test web pages for code validity using tools prior to internal reviews.
- Incorporate client feedback and negotiate design solutions, web sites.
- Interact with Instructional Design team to deliver user intuitive training resources for all software applications and web-based elements.
- Led weekly e-commerce team meetings with designers, developers, analysts, copywriters, and end users, to plan and resolve issues related to specification changes and product launches.
- Managed graphics and development team – scheduled resources, coordinate deliverables, approvals & training.
- Designed | Developed User Interface & Logic Flow Lead for e-Commerce solutions that integrated 4 support applications into 1 web based application for internal and external clients.
- Designed | Developed a Help Desk Issue Support System Application for company usage, which was developed as a marketed product to Fortune 500 companies.
- Redesigned a 500-page text-based Sales & Legal employee orientation manual into a web-based application for deployment over the corporate intranet.
- Conceived | Designed | Developed Time and Attendance web based application tracking vacation/sick accrual and requests and documented times sheets for 35,000 employees.
- Implemented User Interface and analytical documentation for development of Sales Accounting application, used to track client information, sales history, and purchase order requests.
- Created marketing materials and web based Client Relations Management (CRM) application for annual convention CA World targeted at 40,000 clients.
- Technical Support Advocate to 40,000 clients & 5,000 employees during annual convention CA World utilizing Client Relations Management (CRM) application.
- Responsible for accurately reporting Quarterly Financial Statements through Company Intranet.
- Proposed | Researched | Designed | Developed Employee Recognition Incentive Program (CORE Performer) targeted to 35,000 Computer Associates employees worldwide.
- Project managed internal newsletter including content approval, design, development and deployment to 35,000 employees.
- Executive Committee Member of C.A.D.A.N., a designer | developer committee to ensure corporate standards and branding within the company design process.
- Created a web based repository of 70,000 + images identifiable by category for usage of company designers worldwide.
Forty Five Degrees
Advertising, Marketing & Interactive Design Firm
Mineola, NY
Graphic Artist & Web Designer
June 1998 through November 2000
- Acted as liaison between design house and clients to determine their project expectations, and gather analysis and documentation.
- Effectively negotiated contracts and rate cards with clients.
- Efficiently determine workflow and logic wire frame models to develop project life cycle.
- Create corporate identities and logo designs targeted to suit the client’s business.
- Responsible for infrastructure, design, development, and deployment of clients’ websites.
- Provide accurate web traffic data to clients to show productivity.
- Conceive print media solutions and coordination of photo shoots and resources.
- Design | Development of multimedia CD-ROM presentations and applications.
- Coordinate and develop multimedia-marketing campaigns targeted for radio and television.
- Managed 10-person design and development team on projects.
- Researched and Coordinated training courses and resources for team members in web development, print media, design and analytical documentation.
| software knowledge and skills |
Software:Adobe Creative Suite CS 4, Photoshop, Illustrator, InDesign, Premiere, ImageReady, Streamline, PageMaker, Acrobat, Quark, Painter, Flash, Dreamweaver, Freehand, Fireworks, PowerPoint, Front Page, Word, Excel, Visio, Access, Project, Bryce, Poser, Ray Dream Studio, Cararra, UV Texture Mapping, Swift 3D, SWF Studio
Hardware: Professional Photography, Scanners, Pressure Sensitive Tablets, and Printers
Languages: HTML (free-form), DHTML, JavaScript, CSS, ASP .NET, MySQL, PHP, XML, XLS, SMTP/POP3, FTP
Operating Systems: Windows NT 4.0, Windows (3.1, 95, 98, 2000, XP and Vista), MAC OS 8.6, 9, X
| community outreach and development |
Make-A-Wish: Designed | Developed GUI, Logic & Flow and digital imaging for on site silent auction held annually to raise money for foundation.
KaBoom: Designed | Developed web based GUI for volunteer registrations for developing playground in underprivileged areas. Volunteered time and resources annually to playground builds.
Junior Achievement: Volunteer time and resources annually to organizations.
The Leukemia & Lymphoma Society: Volunteered time and resources photographing annual Light The Night Charity & Fundraiser Walk as well as their annual Casino Royale Event.
Seattle SeaGals Charity Auction: Donated 1 of 25 Signature Series “Dawn of A New Era” black & white fine art photography piece to annual charity event raising money for a local abused woman’s shelter in Seattle.
