| search engine optimization acheivements |

Placed in the top 5 of over 2.2 million results for the phrase “Long Island Graphic Artist”

Placed in the top 10 of over 17 million results for the phrase “Long Island Photographer”

• Oversee and gather business requirements and provided analytical expertise to design, develop and deploy internal and external eCommerce websites and business software applications including graphical storyboard creation, HTML & CSS.
• Proposed B2B and B2C web based solutions to merchandise and increase client online profitability of goods and / or services. Clients’ markets included products in the following areas: Industrial, Computer, Fashion Apparel, Pet Care, Medical Scrubs, Beautification, Household & Gardening, Compact Appliances and Food Preparation.
• Acted as liaison between creative design staff and clients to determine their project expectations, and gather analysis and documentation.
• Efficiently determine workflow and logic wire frame models to develop project life cycle.
• Project managed the design of business solutions, eCommerce websites, marketing websites, computer based training, instructor lead training, user interfaces, applications & portals to ensure UI development, page flow and logic, and contribute to overall customer experience.
• Incorporate client feedback and negotiate design solutions, web sites.
• Test web pages for code validity using tools prior to internal reviews.
• Responsible for the overall creative direction with a strong focus on brand identity and placement / merchandising of featured products & promotions.
• Defined and coordinated with clients’ and merchandise products to receive the best return on investment (ROI) and Search Engine Optimization (SEO) as a result of placement and positioning.
• Create and implement effective product cross-sells, up-sells and product add-ons to increase the overall sale amount at point of purchase.
• Coordinate and develop multimedia-marketing and eCommerce campaigns targeted for direct marketing mediums including email blasts, mini sites and landing pages.
• Managed graphics and development team – scheduled resources, coordinate deliverables, approvals & training.
• Provide accurate web traffic data to clients to show productivity.
• Conceive print media solutions and coordination of photo shoots and resources.
• Design | Development of multimedia CD-ROM presentations and applications.
• Coordinate and develop multimedia-marketing campaigns targeted for direct marketing mediums.

• Advocate for the end user with focus on content, delivery, data quality and usability.
• Gathered analytical documentation and data to prepare workflow and logic.
• Led design review sessions providing technical subject matter expertise and storyboard presentation.
• Produced information architecture, process flow, UI design and functional schematics.
• Deployed server side message board, chat room and resource forms through site integration utilizing HTML, JavaScript, CSS, MySQL, and PHP.
  
• Provide database generated content newsletter to allow executive council members direct access to distribute information regarding upcoming events and activities.

• Work directly with VP Of Corporate Sales to determine focus and goals of Corporate Sponsorship presentation and evaluate the effectiveness of proposal.
• Provided analytical documentation and research for professional sports and stadium naming rights proposals based on corporate sponsorships deals and NFL marketing data.
• Photographed Stadium & Exhibition Center for key feature shots for presentation implementation.
• Developed Logic and Flow of presentation ensuring continuity through out all sections.
• Created design template to enhance and reflect the nature of Stadium Naming Rights.
• Researched Fortune 500 companies to gather background and marketing information to reflect the corporate mission and values of target specific corporation.
• Deployed digital imaging manipulation to reflect corporate identity through out entire presentation, reflective of target specific corporation.
• Created mock advertisements and strategically placed marketing campaigns for target specific corporations to project a sense of corporate branding through out Stadium & Exhibition Center.
• Developed web based repository to allow presentation access to all members of staff

• Gathered business requirements and provided analytical expertise to design, develop and deploy over 100 websites and business software applications including graphics storyboard creation, work-flow and logic, programmed HTML, maintained host environment, and administrated FTP.
• Project managed the design and development of business solutions, websites, computer based training, instructor lead training, user interfaces, applications & portals to ensure UI development, page flow and logic, and contribute to overall customer experience.
• Test web pages for code validity using tools prior to internal reviews.
• Incorporate client feedback and negotiate design solutions, web sites.
• Interact with Instructional Design team to deliver user intuitive training resources for all software applications and web-based elements.
• Led weekly e-commerce team meetings with designers, developers, analysts, copywriters, and end users, to plan and resolve issues related to specification changes and product launches.
• Managed graphics and development team – scheduled resources, coordinate deliverables, approvals & training.
• Designed | Developed User Interface & Logic Flow Lead for e-Commerce solutions that integrated 4 support applications into 1 web based application for internal and external clients.
• Designed | Developed a Help Desk Issue Support System Application for company usage, which was developed as a marketed product to Fortune 500 companies.
• Redesigned a 500-page text-based Sales & Legal employee orientation manual into a web-based application for deployment over the corporate intranet.
• Conceived | Designed | Developed Time and Attendance web based application tracking vacation/sick accrual and requests and documented times sheets for 35,000 employees.
• Implemented User Interface and analytical documentation for development of Sales Accounting application, used to track client information, sales history, and purchase order requests.
• Created marketing materials and web based Client Relations Management (CRM) application for annual convention CA World targeted at 40,000 clients.
• Technical Support Advocate to 40,000 clients & 5,000 employees during annual convention CA World utilizing Client Relations Management (CRM) application.
• Responsible for accurately reporting Quarterly Financial Statements through Company Intranet.
• Proposed | Researched | Designed | Developed Employee Recognition Incentive Program (CORE Performer) targeted to 35,000 Computer Associates employees worldwide.
• Project managed internal newsletter including content approval, design, development and deployment to 35,000 employees.
• Executive Committee Member of C.A.D.A.N., a designer | developer committee to ensure corporate standards and branding within the company design process.
• Created a web based repository of 70,000 + images identifiable by category for usage of company designers worldwide.

• Acted as liaison between design house and clients to determine their project expectations, and gather analysis and documentation.
• Effectively negotiated contracts and rate cards with clients.
• Efficiently determine workflow and logic wire frame models to develop project life cycle.
• Create corporate identities and logo designs targeted to suit the client's business.
• Responsible for infrastructure, design, development, and deployment of clients’ websites.
• Provide accurate web traffic data to clients to show productivity.
• Conceive print media solutions and coordination of photo shoots and resources.
• Design | Development of multimedia CD-ROM presentations and applications.
• Coordinate and develop multimedia-marketing campaigns targeted for radio and television.
• Managed 10-person design and development team on projects.
  
• Researched and Coordinated training courses and resources for team members in web development, print media, design and analytical documentation.